We search around the world to curate a range of high-quality natural, organic, and toxin-free beauty products. We only collaborate with sustainable and ethical brands who share our same passion in inspiring a healthy lifestyle and striving to offer the best for you as well as to help protect our planet.
Our brand partners understand the power of plants, utilizing excellent use of natural ingredients of high quality, with many being organic, biodynamic, or wild-harvested. We believe nature is the way to beautiful, radiant skin. You deserve pure and non-toxic beauty products that are better for your skin health and whole well-being. While ingredients are thoughtfully selected and mindfully sourced, the brands work to ensure the formulas’ efficacy to provide natural yet effective products.
That aligns with our ethos: no compromises. We do not settle for less. Even if a product looks appealing, we will skip it if it is missing performance. We do extensive research and meticulously choose our brands, and we take time to try and test the products so to take the hard work off your shoulders.
We are dedicated to offer beauty products not only with safe, beneficial ingredients, but also with high standards and high performance, so you can feel and look good using them, and rest assured that there are no harmful chemicals that may be absorbed into your body.
Want to know more about our ingredient standards? Take a look at our Restricted Ingredients List to learn about the ingredients that our products are free from.